Adaptive Layouts
What if a page could dynamically adapt around why someone was shopping?
This project is protected.
If you're a hiring manager, reach out to see the full case study.
Overview
Amazon lists 600M products worldwide and its catalog metadata varies enormously. Some listings are sparse, others dense with specs, offers — often creating visual clutter. On a surface with millions of impressions, that density directly shapes how people decide.
In a team of 2, I led the research and design strategy for a customizable sizing framework that keyed to each product's information architecture and metadata. Part of this was prototyping a pinch-to-zoom interaction as an intent-navigation model. Treating the gesture as a live read on how to evaluate across categories.
Year
2025-26
Role
Product Designer
Team
2 Design, 2 PM
Impact
Leadership buy-in during re-org 50+ experiments on roadmap
Year
2025-26
Role
Product Designer
Team
2 Design, 2 PM
Impact
Leadership buy-in during re-org 50+ experiments on roadmap
Note: All opinions are my own and do not reflect the company or its partners. This is my POV on work I contributed to and I’ve recreated visuals for confidentiality.
Note: All opinions are my own and do not reflect the company or its partners. This is my POV on work I contributed to and I’ve recreated visuals for confidentiality.
What if a page could dynamically adapt around why someone was shopping?
Note: All opinions are my own and do not reflect the company or its partners. This is my POV on work I contributed to and I’ve recreated visuals for confidentiality.
Adaptive Layouts
What if a page could dynamically adapt around why someone was shopping?
Overview
Amazon lists 600M products worldwide and its catalog metadata varies enormously. Some listings are sparse, others dense with specs, offers — often creating visual clutter. On a surface with millions of impressions, that density directly shapes how people decide.
In a team of 2, I led the research and design strategy for a customizable sizing framework that keyed to each product's information architecture and metadata. Part of this was prototyping a pinch-to-zoom interaction as an intent-navigation model. Treating the gesture as a live read on how to evaluate across categories.
Year
2025-26
Role
Product Designer
Team
2 Design, 2 PM
Impact
Leadership buy-in during re-org 50+ experiments on roadmap
Note: All opinions are my own and do not reflect the company or its partners. This is my POV on work I contributed to and I’ve recreated visuals for confidentiality.
Note: All opinions are my own and do not reflect the company or its partners. This is my POV on work I contributed to and I’ve recreated visuals for confidentiality.
This project is protected.
If you're a hiring manager, reach out to see the full case study.
Note: All opinions are my own and do not reflect the company or its partners. This is my POV on work I contributed to and I’ve recreated visuals for confidentiality.
San Francisco, CA
Sydney Nguyen 2026 © All rights reserved.
Sydney Nguyen 2026 © All rights reserved.